You know last week when I had that post about makeup for hustlers? I talked about a few of my favorite products for when I’m constantly moving. But then I found this brand that is basically dedicated for creating a makeup line for on-the-go women.
BOOM. Life goal happened.
Still, this recent find of mine has me drooling over their perfect website and minimalistic packaging. And who are they?
BEHIND THE NAME: MILK MAKEUP’S STORY
If you browse around the site a little, it becomes apparent there are two things that are very important to this brand: being eco-conscious in all of their products, and this is designed for girls who are constantly “on-the-go”. It’s all about functionality while still lookin’ good, and I should mention, also being yourself.
In this regard it does remind me of Glossier – the mantra behind the business being all about enhancing beauty rather than changing it entirely. This is low-maintenance while still being bold. It throws two extremes together and makes them flow. Being a BOSS with a “cool kid” image. It’s artsy and contemporary, but don’t forget it’s environmentally friendly because it’s cool.
And Milk Makeup is all about cool. Showcasing Gen Milk, they highlight different people with different ideologies when it comes to what goes on their face be it skincare or makeup. Obviously some of it ties into the products they’re advertising, but it’s still fascinating to see other philosophies when it comes to the great big world of beauty.
Interestingly enough, their products are not made out of milk, which was my first impression. Instead, they use other natural ingredients like “hydrating oils, fruit and vegetable butters, and thoughtful formulations with minimal to no preservatives.”
Annnnd, unfortunately they don’t ship internationally (thankfully I’m in California) but maybe sometime in the future?
Guys, I had to seriously limit my wishlist to these few products but you should know I desperately want 80% more of their stuff.
Are you interested in Milk Makeup?