SPOTLIGHT SERIES #1 | Gravity LA

Hey everybody! In CASE YOU WERE WONDERING, I’m going to be starting this new thing called Spotlight Series which is just an introduction to new, lesser known beauty or clothing brands that I find. I mostly end up stumbling across new brands, but since I haven’t actually ordered anything from them I’m not quite sure how to share it, but here it is.

Gravity LA, a business with a passion for changing the world and making a difference through innovation.

This first brand is one I came across when I went to the Asian American Expo a while ago. There was an event within the expo called The Silk Show that showcased street style clothing and brands, which is how I came across Gravity LA.

Their booth really stood out to me and my friend, probably because it was one of the more aesthetically pleasing ones – woody and down to earth compared to the stark black and white tones we were seeing everywhere else.

Originally I was caught by the shiny jewellry, but because it was crowded in that particular area, I moved over to the shirts and sweatshirts while my friend went to the socks (yes, socks, which for some reason I cannot find on their site).

Truthfully it was a little more pricey than I expected, but there’s a reason why.

BEHIND THE BRAND: GRAVITY LA

The name itself “Gravity LA” is actually quite interesting to me, and although originally I had assumed it was just for the purpose of having a name, I found I was wrong.

Gravity LA, in its essence, is about changing the world. In their case, changing gravity.

People may be aware of the kind of desperation and poverty that lies in third world countries, but few of those people actually care to change it. Even fewer have the means to do so.

Gravity LA is creating their means. They are running a business to give, support and care for the world that is not as privileged as we are. They don’t set donation percentages just to say they’ve donated. They don’t want to help because they feel they’re supposed to.

That’s what I found so intriguing about them. They’re still a business, but a business that’s not obsessed with profits, profits, profits. Gravity LA actually wants to do something different, which is something we need a little bit more of.

So in their words, I urge you:

“Let’s change gravity.”

INTERESTING FACTS

Apart from the fact that I was surprised they do sell men’s clothing as well (although I’m not sure why I’m surprised, after all, men wear clothes too), they are moving to create and sell in LA, so you can be self-assured about where exactly your clothes are being made (aka not in sweatshops in China or in support of child labor in third world countries).

Also, if you’re interested in getting something from them, they offer free shipping in the US and international shipping to these countries!

WISHLIST

Gravity LA, a business with a passion for changing the world and making a difference through innovation.

wanderlust flowy muscle teetransitions flowy tee

What do you think about Gravity LA?

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  • I like this new series! And I’m digging the look of this brand – it’s rare to find a brand with a similar ethos, especially in such a saturated marketplace trying to outcompete each other in what I would consider clones of each other??? I recently went to Madrid and we stumbled in the cutest and most eclectic shop where they sold handmade backpacks, clothes, socks supporting local artists and illustrators! Love finding niche products like this, makes you feel like the world isn’t doomed huh?

    Cherie x
    say hi at sinonym

    • Thanks Cherie, I’m really excited for this series! And yes, I agree wholeheartedly. I feel like whenever I shop online or I find someone on Instagram who has a “store”, it’s all the same thing just with a different name and owner. That’s why when I actually visited Gravity LA’s site, I was pleasantly surprised to see how they had a different purpose! That shop in Madrid sounds so awesome – I love when shops support local artists I think that’s so great! Hope your trip was fun, and thanks for dropping by 🙂

  • Love the concept of this series! Definitely will check out gravity la =)
    -mainou
    http://www.looksbymc.com

    • Thanks Mainou 🙂 Let me know if you happen to get anything from there!

  • Love the new series, Sam and I look forward getting to know more brands through you.

    Shireen | Reflection of Sanity

  • KaSonndra Leigh

    Hi Sam… First I’d like to say I’m looking forward to seeing which brands you showcase as I love doing this same thing. Second it’s always great to see when brands take the initiative to rise above profit and truly strive to make an impact on society. I’d definetly be interested in seeing some of their outfits. Thanks for sharing.

    XxKaSonndra
    http://livewellbefabulous.com

    • Awesome, thank you so much KaSonndra! I’m loving the feedback I’m getting on this Spotlight series. And I agree, there are way too many business out there that are a business for the sole purpose of creating a profit, so it’s nice to see a change from that pattern. Hopefully they’ll be adding a lot more inventory to their site – I would love to see more of their outfits too! Thanks for dropping by 🙂

  • I can’t wait to see what other brands you will be featuring! I think its amazing to shed light on undiscovered talent. I will most definitely be checking out this brand now, thanks to you!

    Jac Fleurant
    http://www.herwearabouts.com

    • Thanks Jac! I’m actually glad I found them at the expo, it’s so interesting to find new brands, especially when they’re local. I hope you find something you like from there! 🙂

  • anika

    Love this! Definitely checking Gravity LA out now, I had never heard of them before.

    xx closetchronicle.blogspot.com

    • Thanks Anika! Glad I could share this, and I hope you find something you like 🙂

  • This is a fantastic idea for a new series! Gravity LA sounds like a pretty unique and ethical brand, thank you for sharing it!
    http://carolinapage.eu

    • Thank you Carol! I’m so glad everyone seems to liking the idea behind this series – I can’t wait to expand on it 🙂 Thanks for reading!